Pemberdayaan Masyarakat Desa dalam Pengembangan Ekonomi Digital kepada Industri Kecil dalam Menghadapi Covid-19 di Desa Mentaren II Pulang Pisau

Empowerment of Village Communities in Digital Economy Development to Small Industries in Facing Covid-19 in Mentaren II Village, Pulang Pisau

  • Indah Tri Handayani Universitas Muhammadiyah Palangkaraya https://orcid.org/0000-0003-0063-2879
  • Bahrianoor Bahrianoor Universitas Muhammadiyah Palangkaraya
Keywords: Digital economy, Empowerment, Development

Abstract

The village of Mentaren II is productive as the center of the snack processing industry. The majority of the people use agricultural land as a livelihood to make various snacks. The management of small industries in this village has been going on for a long time; business actors have their own materials and equipment in their processing practices. Pukades is one of the leading village programs in the direction of development in the village. With this superior village product, it is hoped that it can boost job opportunities in the countryside. So that systematically, it can increase purchasing power and reduce the level of poverty in the village. The sales prospect is quite developed, as evidenced by the many results of their complaining that they are traded in suburban stalls along the Kalimantan road, even directly with buyers. However, this industry's development has faced obstacles since the Covid-19 epidemic, which requires the public not to gather together. This has an impact, especially on business actors who have been relying on conventional marketing systems. At this stage, the community service team visits the village office and meets the village head and village officials, discussing village institutions' activeness, both BUMDes, and Posyantek, in the village. The service team immediately went into the field by visiting several houses that had businesses and conducting brief interviews with the procession of managing activities and various obstacles.

Downloads

Download data is not yet available.

References

Arianto, B. 2020. Pengembangan UMKM Digital di Masa Pandemi Covid-19. ATRABIS: Jurnal Administrasi Bisnis. 6(2):233-247. https://doi.org/10.38204/atrabis.v6i2.512
Awali, H., Rohmah, F. 2020. Urgensi Pemanfaatan E-Marketing pada Keberlangsungan UMKM di Kota Pekalongan di Tengah Dampak COVID-19. Balanca: Jurnal Ekonomi dan Bisnis Islam. 2(1):1-14. https://doi.org/10.35905/balanca.v2i1.1342
Azizah, S.N., Muhfiatun, M. 2017. Pengembangan Ekonomi Kreatif Berbasis Kearifan Lokal Pandanus Handicraft dalam Menghadapi Pasar Modern Perspektif Ekonomi Syariah (Study Case di Pandanus Nusa Sambisari Yogyakarta). Aplikasia: Jurnal Aplikasi Ilmu-Ilmu Agama. 17(2):63-78. https://doi.org/10.14421/aplikasia.v17i2.1273
Febriyantoro, M.T., Arisandi, D. 2018. Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil Dan Menengah Pada Era Masyarakat Ekonomi Asean. Jurnal Riset Manajemen dan Bisnis Dewantara (JMD). 1(2):62-76. https://doi.org/10.26533/jmd.v1i2.175
Handajani, L., Akram, Furkan, L.M., Rifa’i, A. 2019. Penggunaan Pemasaran Digital pada Usaha Home Industry Kopi Lombok di Desa Sigerongan Kabupaten Lombok Barat. Jurnal Abdi Insani Universitas Mataram. 6(3):409-421. https://doi.org/10.29303/abdiinsani.v6i3.267
Lailasari, S., Sumpena, D., Aliyudin. 2017. Pemberdayaan Masyarakat dalam Upaya Peningkatan Kesejahteraan Keluarga Melalui Budidaya Ikan. Tamkin: Jurnal Pengembangan Masyarakat Islam. 2(1):77-95.
Moriansyah, L. 2015. Pemasaran Melalui Media Sosial: Antecedents dan Consequences. Jurnal Penelitian Komunikasi dan Opini Publik. 19(3):187-196. http://dx.doi.org/10.33299/jpkop.19.3.346
Pohan, S.S. 2016. Pengaruh Produktivitas Petani Dan Distribusi Hasil Pertanian/Kebun Terhadap Pemasarannya Di Pasar Karanggede Kabupaten Boyolali Jawa Tengah. Value Added: Majalah Ekonomi dan Bisnis. 12(1):67-84.
Rahmasari, B. 2020. Pengelolaan Keuangan Desa Ditinjau dari Undang-Undang Desa Menuju Masyarakat yang Mandiri. Lex Renaissance. 5(2):488-507. https://doi.org/10.20885/JLR.vol5.iss2.art15
Sulaksono, J., Zakaria, N. 2020. Peranan Digital Marketing Bagi Usaha Mikro, Kecil, Dan Menengah (UMKM) Desa Tales Kabupaten Kediri. Generation Journal. 4(1):41-48. https://doi.org/10.29407/gj.v4i1.13906
Published
2021-04-30
How to Cite
Handayani, I. T., & Bahrianoor, B. (2021). Pemberdayaan Masyarakat Desa dalam Pengembangan Ekonomi Digital kepada Industri Kecil dalam Menghadapi Covid-19 di Desa Mentaren II Pulang Pisau. PengabdianMu: Jurnal Ilmiah Pengabdian Kepada Masyarakat, 6(3), 217-221. https://doi.org/10.33084/pengabdianmu.v6i3.1895

Most read articles by the same author(s)