Strategi Dinas Kebudayaan dan Pariwisata Dalam Promosi Tempat Wisata di Kota Palangka Raya

  • Muhamad Yusuf Universitas Muhammadiyah Palangkaraya
  • Andry Febri Pratama Universitas Muhammadiyah Palangkaraya
Keywords: Strategy, Promotion, Sightseeing spots


This research aims to know and analyze the strategy of the Culture and Tourism office in promoting the place/tourism products to the public and tourists. Also, to find out what are the obstacles to promoting tourist attractions in the city of Palangka Raya. This research uses qualitative research, which is the instrument is the researcher himself to be able to become instruments then the researcher must have a wide provision of theory and insight, to be able to ask, analyze, photograph, and To contract objects that are meticulously clearer and meaningful. In qualitative research, data collection is not in the theory of the Guide but guided by the facts found at the time of research in the field.

Based on the results of data analysis can be explained that the strategy that should be done in the marketing of tourism promotion is to make the event such as showing the regional peculiarities, cultural exhibitions, river ship parade. Things like that will attract tourists to stay how packing the attraction and its promotion. Such activities can be done in the middle of the city center so that people and tourists easily reach the location, in addition it should also package products that have the value of cultural selling, price according to facilities, and most importantly prepare a place The Tour's flagship is truly mature in terms of infrastructure, facilities, and infrastructure. For government and Tourism service drivers in terms of strategy in the promotion is the supporting power needs to be improved again so that our beautiful city is known in other regions, because it is in the world when the city is immersed in its tourism, but A myriad of historical, Acirianalam, and the tranquility of the city.


Download data is not yet available.

Author Biographies

Muhamad Yusuf, Universitas Muhammadiyah Palangkaraya
Andry Febri Pratama, Universitas Muhammadiyah Palangkaraya


Cangara, Hafied. 2013. Perencanaan & Strategi Komunikasi. Jakarta: PT.Raja Grafinda Persada.
Hunger, J. David dan Thomas L W. 2003. Manajemen Strategis. Andi. Yogyakarta.
Kuncoro, Mudrajad. 2006. Strategi Bagaimana Meraih Keunggulan Kompetitif. Jakarta : Erlangga.
Kusudianto, Hadiono. 1996. Perencanaan Pengembangan Destinasty Pariwisata. Jakarta : UI Press.
Nawawi, Hadari. 2005. Manajemen Strategik Untuk Organisasi Public dan Organisasi non di Bidang Pemerintahan. Yogyakarta : University Press.
Pasolong, Harbani. 2012. Metode Penelitian Administrasi Publik. Bandung : Alfabeta.
Pitana, I Gede Dkk. 2004. Sosiologi Pariwisata. Yogyakarta.
Siagian, Sondang P. Manajemen Stratejik. 2012. Jakarta : Bumi Aksara.
Sugiyono. 2007. Metodologi Penelitian Kualitatif. Bandung : PT Remaja Rosdakarya.
Sunaryo, Bambang. 2013. Kebijakan Pembangunan Destinasi Pariwisata Konsep dan Aplikasinya Di Indonesia. Yogyakarta: Gava media.
How to Cite
Yusuf, M., & Pratama, A. F. (2018). Strategi Dinas Kebudayaan dan Pariwisata Dalam Promosi Tempat Wisata di Kota Palangka Raya. Restorica: Jurnal Ilmiah Ilmu Administrasi Negara Dan Ilmu Komunikasi, 4(1), 8-13.

Most read articles by the same author(s)